Chrysler-The Most Cherished Name In Automative!

New Products-RAM
Chrysler- A name in automobile USA is most adorable one.This company is ruling the automobile world.

With a cemented collaboration between Chrysler and Fiat, the New Chrysler Group is armed with proven processes, invigorated with access to new technologies and altogether able to streamline the path from planning to market. For the automotive consumer, this remarkable partnership will provide a product portfolio which will see 75 percent of the current lineup enhanced within the next 14 months and vehicles which will be 100 percent refreshed and reinvented by 2012. In the most basic of terms, it will give new customers newfound reasons to visit a Chrysler showroom for the very first time.

New Technologies
In these next five years, consumers will see a company that sheds the burden of six V6 engines in order to embrace one. They will see a four-cylinder engine lineup that’s fortified with the Fiat FIRE engine – a remarkable powerplant that delivers a combination of power and efficiency that’s become a benchmark in markets all over the world.

Fuel Efficiency
Coupled with an already robust family of four-cylinder gas engines from the Global Engine Manufacturing Alliance facility, Fiat’s FIRE engine will infuse a multitude of Dodge, Jeep® and Chrysler nameplates with fuel-efficient performance. The New Chrysler Group’s access to Fiat’s next-generation Multijet 2 diesel engines will give American consumers access to leading-edge diesel technology and the ability to go further for less mile after mile. From this point in our history forward, consumers will know that efficiency is a cornerstone of the New Chrysler Group – and a 25-percent improvement of our corporate mileage rating will serve as a barometer of our commitment to both fuel efficiency and the environment as we drive toward 2014.

Looking Ahead

Internally, Chrysler fueled by a conviction to fully repay the U.S. TARP and Canadian EDC loans by 2014. Chrysler thinks it is its duty to reward the belief the public sector placed in this company by investing wisely in the future – and making $23B in financial commitments in order to deliver the kind of efficient but spirited, exciting but safe and always trustworthy vehicles that American drivers deserve.From engineering to design, manufacturing to marketing, Chrysler has been driven to make a most-remarkable difference. The initiatives and processes Chhrylser putting in place will demonstrate its commitment to building quality vehicles. Automotive world USA looks at Chrysler as a guiding line!

At every turn, Chrysler is fully committed to employing the vast global resources in order to bring a great American car company back to the automotive forefront; so that once again, drivers the world over can say that there has never been a company quite like the Chrysler Group.

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The Car Of Dreams

The only major changes of the 1940 convertible was the discontinuance of the rumble seat in favor of a trunk and the front header bar was now made of metal rather than wood.
1941 saw a dramatic production increase in convertibles, with a 51 percent increase in sales recorded. The war shortened 1942 production year saw the smallest number of Plymouth convertibles built since 1938; only 2,731 were built for the U.S. market and another 73 were exported overseas.
The P15 convertibles of 1946 through 1948 were the last American convertibles to have a Victoria style top with no windows except in the doors. In the car-hungry post-war years these cars sold like hot-cakes and they are still highly prized today.
Convertible production soared with the 1949-1952 models but production declined severely with the 1953 and 1954 models. By this time the vacuum powered top had been replaced by electric tops but other body styles were becoming more popular. The lowly station wagon soon became the everyday family car and the open car began its slide into oblivion. Convertible production reached its U.S. industry peak in 1965 but air conditioning and body styles with vinyl roofs that looked like convertibles helped contribute to the eventual discontinuance of the open car. They had never been sold in great quantity and they cost more to produce--a cost which manufacturers decided was too hard to amortize. Like the horse and buggy, the convertible gave way to modernization--and those remaining examples will continue to grow in value.

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Plymouth Covnertibles

Beginning with the 1935 PJ model the convertibles received a special sub-frame to provide strength and rigidity. This practice was continued through the 1941 models. Mounting the subframe on top of the regular frame necessitated a special low-height seat. 1936 was the last year for factory fender mount spare tires and although they were not limited to installation on convertibles only very few cars were so equipped.
The 1937 convertibles saw the introduction of vent wings mounted on the door and these were used through 1941. The vent wing remained in place while the entire window mechanism rolled down into the door. (Some '37 models were equipped with a shorter window and had a 'modern' style vent window rigidly mounted on the door).
Plymouth enjoyed a unique sales advantage during the '39 sales year. It was the only Chrysler line to offer a convertible of any type (Chevrolet did not offer a convertible that year either) and two models were available, a convertible coupe and a convertible sedan.
The '39 Plymouth convertible coupe was a truly transitional car--it was the last Plymouth to use a rumble seat and it was the first car to offer as standard equipment a power operated convertible top. The top was raised and lowered by two large vacuum cylinders that mounted behind the rear seat. The cylinders were controlled by a dash mounted switch which allowed the driver to raise or lower the top without leaving the drivers seat.
The '39 convertible sedan was a unique car--not only was it the only 4 door convertible sedan ever built by Plymouth, but it was mounted on a special 117" wheelbase chassis (the other '395 rode on a 114" wheelbase). The body for the car was built by Murray rather than Briggs and it was the most expensive Plymouth ever built to that time, selling for $1150. The car shared the same body as the discontinued '37-38 Chrysler and DeSoto convertible sedans and only 387 were built. Today only a few remain. The car probably would never have been built had it not been for the Chrysler-DeSoto offerings of it the year before. It was only built the one year. Both the convertible coupe and convertible sedan came standard equipped with double sided whitewall tires; the convertible sedan had leather upholstery as standard equipment and a black colored top was optional on both models replacing the conventional tan of years previous.
The only major changes of the 1940 convertible was the discontinuance of the rumble seat in favor of a trunk and the front header bar was now made of metal rather than wood.
1941 saw a dramatic production increase in convertibles, with a 51 percent increase in sales recorded. The war shortened 1942 production year saw the smallest number of Plymouth convertibles built since 1938; only 2,731 were built for the U.S. market and another 73 were exported overseas.
The P15 convertibles of 1946 through 1948 were the last American convertibles to have a Victoria style top with no windows except in the doors. In the car-hungry post-war years these cars sold like hot-cakes and they are still highly prized today.
Convertible production soared with the 1949-1952 models but production declined severely with the 1953 and 1954 models. By this time the vacuum powered top had been replaced by electric tops but other body styles were becoming more popular. The lowly station wagon soon became the everyday family car and the open car began its slide into oblivion. Convertible production reached its U.S. industry peak in 1965 but air conditioning and body styles with vinyl roofs that looked like convertibles helped contribute to the eventual discontinuance of the open car. They had never been sold in great quantity and they cost more to produce--a cost which manufacturers decided was too hard to amortize. Like the horse and buggy, the convertible gave way to modernization--and those remaining examples will continue to grow in value.

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Plymouth-A Pioneer In The Path!

Don't long for Plymouth,actually crave for it! Only a true nut would appreciate a car that is cold, drafty, noisy, leaks water--or is so darn much fun to drive. If you have ever owned one you know the thrill of motoring down the highway with the top down, the wind whistling around yours ears, with the sun shining brightly down on the top of your head. There is nothing like the feel of open air motoring.
Convertibles are a special breed all to themselves. They are like no other automobile. If you have never owned one you will not know the thrill of the musty moisture smell the car acquires from sitting in the sun with the top down, a smell you only notice when the car has been sitting with the top up. If you have never owned a convertible you will not know the thrill of the noises that come into the car as you drive down the road. The studio soundproof quietness of an enclosed car is just not there: the sound of a diesel trunk sitting at your back bumper keeps you nervously glancing in the rear view mirror to make certain he is not really in your back seat. Nor will you know the joy of going to the movies and leaving the car with the top down--only to come out two hours later to discover it has been pouring rain for an hour and a half! Or the sudden increase of words to your vocabulary when a sudden rain storm comes up - and the top won't! And there is absolutely no thrill in the world to match that of lumping onto a hot leather seat while wearing your golf shorts. Ah yes--there is nothing like the thrills of owning a convertible. It is probably for these reasons that the convertible is no longer with us--but personally I would not be without one ragtop.
Chrysler Corporation's last convertible (until the 1980s) was in 1971. The big Plymouth convertible had died in 1970 but the Barracuda convertible continued until 1971.
Plymouth's first open cars began with production in June of 1928. The first Plymouth roadster sold for $670 but after about a month's production the car was equipped with a rumble seat and the price was increased to $675. The rumble seat would be included on at least one of every open model until 1939. In addition to the roadster a 5 passenger phaeton was offered at a price of $695. It was the only Plymouth to feature a two piece windshield.

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