Thursday, June 24, 2010

Chrysler-The most cherished cars in the auto field.


Chrysler is 80pc controlled by Cerberus Capital Management, a private equity company. Daimler this week agreed to give up a 19.9pc stake and the exact ownership structure following the restructuring remains unclear.
# The car maker has been operating under a $4bn emergency loan from the US government since the start of 2009 under its bail-out.
# The company has been bailed out twice by the state - the first was in the late 1970s when the oil crisis saw it receive $1.5bn of loan guarantees to save it from collapse.
# Walter P. Chrysler established Chrysler Corp in 1925. He was the man who laid the cornerstone for the Chrysler Building in 1928, briefly the world’s tallest building and an unmistakable silhouette on the New York skyline.
# Chrysler is said to have invented the minivan - a market it has dominated with the Dodge Caravan and Chrysler Town & Country. It holds 39pc of a shrinking market - only 592,000 were sold by all companies in the US last year, down from a peak of 1.37m in 2000.
# The company created the world's first streamlined car, the 1934 Chrysler Airflow.
# In 2008 it posted an $8bn loss, when US sales fell 30pc to 1.45m vehicles as its reliance on high-powered, gas-guzzling cars, trucks and SUVs left it unprepared for rising gas prices and growing green concerns.
# Key brands: Chrysler, Dodge, Jeep.
# Key vehicles: Dodge Ram pickup truck, Dodge Charger, Jeep Wrangler, Dodge Caravan minivan, Chrysler Town & Country minivan.
# Staff: it had about 54,000 employees in December 2008, including more than 40,000 hourly and 13,000 salaried workers. The hourly workforce includes 26,801 in the United States, 8,652 in Canada and 3,862 in Mexico.
# North American plants: Chrysler has 30 facilities in North America, including 12 assembly plants and 18 other facilities for engines.

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